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LUBNA RAYA 2016 | ROMANTIC RAYA

A new forerunner in the scene, Lubna, dares to revolutionize modern day festive wear for the many sides of the trendy fashion individual. The brand has launched 2 block buster collections — Lubna Raya and Lubna Raya Premium which peaked rave reviews at it’s debut show on ZALORA Raya Fashion Festival 2016 fashion show.

Lubna Raya features a new age of dressy basics using easy to wear and wash poly-lycra tops, poly-crepe blouses and cotton-raya baju kurung sets. Lace trimmings were carefully sewn into each garment to give a little luxe. Wearers will also find silver bead embellishments on the sleeves of flowy tops.

The brand’s second collection, Lubna Raya Premium, features an extensive piece de resistance range of pretty, decadently embellished yet affordable baju kurungs and jubahs made of poly crepe, tafetta and silk organza. The line also features vast silhouettes of waterfall and mermaid skirts with pockets decked in delicate crystals. Pleated trumpet sleeved blouses were added in to give an air of luxury and timeless regality.

“ We wanted to create exclusive styles like no other that fills the gap in today’s market demands. This Eid collection incorporates subtle light feather trimmings, beads, stones and lots of pastel coloured cotton lace into styles ranging from structured puff sleeve tops to lightweight baju kurungs — all for less than RM400 for a complete look”, says Nina Aziz, head designer of Lubna.

Nina continues that the line is inspired not just by the strong yet feminine fashionable woman, but also pretty & whimsical scenes of Mother Nature. “The brand is tailored to the masses, really. For it’s first ever runway capsule, female audiences will especially enjoy witnessing a flurry of monochrome styles made of jacquard and the trendiest floral prints. We also didn’t miss out catering to the minimalist chic madame with wrap-around crisp tops and empire line blouses in cool to warm hues.”

Lubna Raya Premium retails at RM115 — RM180 for top or bottom separates and kurung sets for less than RM250 each.

Simply put, LUBNA RAYA PREMIUM 2016: ROMANTIC RAYA definitely walks the talk when it comes to its brand’s slogan — “Modest with a Modern Twist.”

POPLOOK PREMIUM x ZALORA

GRACE KELLY by JOVIAN MANDAGIE FOR ZALORA